Customer : Shan Villas Sukhumvit
Amid the impact of the covid-19, Rocket Digital succeeded in drawing visitors to the hotel every day throughout the week.
We recommended a resilient strategy for the hotel to adjust during times of crisis.
The challenge
The country was closed due to the covid-19 pandemic, making most tourists disappear and leave the hotel with severe cash outflow. The hotel then introduced Bangkok’s first rooftop crystal dining domes, but the city was soon shut down, encouraging people to stay at home.
The approach
By running ads on Facebook and LINE OA, we defined new ways of staying as a Staycation with a fine dining package, and a Workation with full amenities, successfully attracting two groups of customers. Many influencers were also utilized to promote the hotel which later gained greater awareness.
The results
0
Days per week full booking
during campaign period
0
Rooms reservation
per month
0
k
Baht/month
incremental revenue
during campaign period
The results
0
Days per week full booking
during campaign period
0
Rooms reservation
per month
0
k
Baht/month
incremental revenue
during campaign period
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